A new beautiful.

The power to radiate beauty lies in every person.

We wish to help awaken that power, and create a more beautiful tomorrow.


Our history of developing professional beauty equipment began in 1978.

Since then, we have applied our technology to recreate

the authentic salon experience at home putting achievable,

professional-looking results into the consumers hand.

We have been recognized in Japan and worldwide.


As a leader in beauty, we will continue to harness

revolutionary ideas and innovative technologies to inspire and provide

solutions in beauty.


Mission Statement

Exceptional products that transform beauty into reality is achievable by

combining innovation and cutting edge technologies.

Together we inspire and bring the best of beauty to the world.

Corporate Sizzle